Bangkok, Director-General of the Department of Business Development Moving forward to help the little people pull ‘Icon Siam’, a big landmark along the Chao Phraya River on the Thonburi side. Open an area in a zone with a beautiful location and lots of tourists for SMEs to bring products to sell. Ready to join in planning fairs in various styles. Help stimulate sales for SMEs, open their horizons and develop products to meet the needs of foreign consumers. Towards the goal of generating sales, expanding the market, and increasing income for the community.
Mrs. Oramon Sapthaweetham Director-General of the Department of Business Development revealed that ‘One of the important milestones in strengthening Thai SME entrepreneurs is finding diverse market channels and truly reaching consumers. Especially in commercial areas where there are many tourists or consumers. It will help create a learning experience about the preferences of foreign tourists. Help create market opportunities and expand the sales volume of
products even more More important is meeting new customer groups. Especially foreign tourists from various countries. This makes it possible to understand customer needs and market trends and be able to use them to develop products to meet the needs of foreign target consumers who visit Thailand.
The Department of Business Development Discussed with the management of ‘Icon Siam’, a landmark along the Chao Phraya River. To invite people to join hands and work together to help Thai SMEs expand their markets, increase their entrepreneurial and business management skills, which ‘Icon Siam’ is considered one of the most popular destinations for foreign tourists. The Department of Business Development therefore sees an opportunity to join hands with ‘ICONSIAM’ to help SME entrepreneurs generate income and reduce expenses in accordance with the policies and orders of the Deputy Prime Minister. and the Minister of Commerce (Mr. Phumtham Wechayachai) and Mr. Naphinthorn Srisanphang, Deputy Minister of Commerce which
came from the negotiations ICONSIAM has responded and is ready to cooperate with the Department. It will open a space to sell products to communities and SMEs in the department’s network that have been developed and selected. Especially the areas in SOOKSIAM and ICONCRAFT zones, which are zones that tourists like to visit in shopping centers.
However, working with ICONSIAM, the Department will select SME entrepreneurs who have passed the Department’s potential development project, such as entrepreneurs in the project to raise their business to the quality standards of franchise business management for community products (Smart Local). ) under the project to create marketing opportunities for SMART Local BCG products and food truck operators Under the project to promote SMEs to access capital with business collateral, etc., in order to have the opportunity to rotate and do marketing at ICONSIAM.
It will also cooperate with ICONSIAM. Strengthen Thai SME entrepreneurs in various areas, such as enhancing the sk
ills and knowledge necessary to run a business, including developing products and packaging that will appeal to the market. Enhance knowledge in intellectual property protection, finance, tax accounting, and marketing to build readiness to be a strong entrepreneur. Together they organize activities in various styles to create memorable experiences for tourists throughout the year, such as the Food Truck Festival, Franchise Mart, as well as activities that meet the needs of specific consumer groups. Such as Coffee Fest for coffee lovers, etc.
It is expected that collaborative activities will occur between the Department of Business Development and ICONSIAM this time. It will help stimulate sales for SME entrepreneurs and open their eyes to the world of product development to meet consumer needs. and strengthen Thai entrepreneurs Both are part of the goal of increasing the GDP share of Thai SMEs from 35.2% to 40% by 2027 according to the Ministry of Commerce policy.
Source: Thai News Agency