Nonthaburi,, Director-General of the Department of Business Development reveals statistics on products that are already selling well. Popular on Shopee from the campaign “Sukjai Buying Thai Products” has 3 top rankings: food, fashion and mother and child products, along with revealing 7 techniques that will make online stores successful in 2024, including good after-sales service. Always update products Use images to communicate Use the platform’s tools Study in depth Join the campaign and manage product inventory well Emphasize that good cooperation like this will move forward without stopping.
Mrs. Oramon Sapthaweetham Director-General of the Department of Business Development revealed that the Department of Business Development has collaborated with Shopee to organize promotional activities through the campaign. ‘Happy Buying Thai Products’ for Thai entrepreneurs, such as giving out discount codes through Seasonal Campaign activities or giving away Coins, which activities have been in operation since 201
9, generating total sales of more than 192,000,000 baht (information as of December 31, 2023). As for the top 3 product categories that sell well in the campaign, they are number 1 in food categories such as chili paste and cashew nuts. Dried seafood, 2nd place in the fashion category, such as bags, loincloths, and 3rd place in the mother and child product category, such as shallot oil for nasal congestion. Organic mosquito spray From statistics it is found that Entrepreneurs are adapting to using more live selling techniques. In which live product sales by influencers (INFLUENCER Live) grew up to 55.5%, it was found that the content categories that received the most attention from users were fashion product categories, consumer product categories. and electronic products
From the cooperation in promoting entrepreneurs with the Shopee platform, it was found that The secret to making online stores successful in 2024 must be 7 points as follows: 1) After-sales service If customers encounter problems after orde
ring products, there must be a team available to help and not abandon customer opinions. 2) There are always new collections for customers to follow. To keep the store moving As well as increasing the number of followers, which will help create sales in the future. 3) Using attractive product images. It helps make the purchasing decision of customers easier, for example if it is a fashion product. Presenting products through models helps customers see product details clearly and see the actual usage.
Including dressing techniques that customers can use as a guideline for dressing. Importantly, the images must not be altered too much because this will help customers feel good about receiving products that match the images used in making decisions. Including using images that communicate the product well will reduce the time needed to answer customer questions. Because you can decide to buy products immediately from the images and product details that the store provides. 4) Choosing to use features or tools in
Shopee Seller center, such as doing Shopee Live, will help stimulate sales and talking in real time will help. Makes it easier for buyers to make decisions
5) Using Business insight will help entrepreneurs know how to develop online stores. Because it will help analyze sales, number of orders. Product purchase rate number of visitors You can also rank products in the store. Can plan to sell products and develop the store further 6) Participating in campaigns with the platform It is an important opportunity to create sales. Build followers and create visibility for your store. This causes sales that come in during the campaign to increase more than normal days. Even if there is a live broadcast on the campaign day, customer visibility will increase even more. 7) Managing product stock to meet customer demand. If customers have a large demand, we will be able to support purchases from customers immediately.’
However, throughout the year 2024, the Department still plans to continue working with Shopee to provi
de various special privileges. for Thai online entrepreneurs on Shopee which will help promote sales Expanding online marketing opportunities for entrepreneurs There is also a training course to develop entrepreneurial potential. And when joining the project with the Department of Business Development, you will have the right to participate in displaying products in Shopee’s Happy Buying Thai campaign.
Source: Thai News Agency