Answers to the hot trend at Pop Mart, the hottest art toy store from China. which just opened its first flagship store in Thailand yesterday (Sept. 20), people queued up to buy to the point of fainting.
The atmosphere in front of Central World Shopping Center at Pop Mart, an art toy store from China. Opening the first flagship store in Thailand There were overflowing people queuing up overnight, including loved ones and merchants. Come and wait to buy special edition art toys. that are only available in Thailand Until it’s almost time to open the shop. In the line there were people pushing each other to the point of falling. People were injured and fainted. Many people wondered why Art Toy To be so popular
The Thai News Agency news team inquired about this matter with Mr. Saowapak Rattanapong, CO-FOUNDER of Sheep and Friends, a famous YouTube channel. Reviews provide information about art toys from around the world. Tell us that Pop Mart is a brand that produces art toys from China. Although there are many companies that do it, Pop Mart is well known. and most famous in Thailand The product is a toy in the form of art. designed by artist Most of them come from China and Asia, but recently there was the first Thai artist to work with Pop Mart, named CryBaby, and the products were produced and sold in Thailand, so it was very popular. Art toys are usually produced in limited quantities because they are produced by the artists themselves. This is the reason why some pieces cost as much as hundreds of thousands of baht. Previously, there were many branches. and has gained popularity throughout Asia Both home countries like China, Japan, Korea, Singapore, Hong Kong, Taiwan, Malaysia, and Thailand are the latest.
Sales will use a random box marketing strategy, meaning we will not be able to know what is in the collection box that we purchase. Will it be the way we want it to be? It creates even more excitement. Liveliness for customers especially in the Thai market
Art Toy products come in 3 sizes: regular size (Regular) which is in a random box, large size (Big) and extra large size (MEGA). Thai people like the MEGA size the most, even though it has the highest price. Prices start from 300 baht to 35,000 baht, depending on size. Some collections are sold for hundreds of thousands.
As for the trend that occurred at the opening day of the branch, causing people to be injured and faint, it is believed that this is mainly due to the awareness of art toy lovers. And when it is popular, there will be merchants and capitalists who will hire people to join the queue. Hoping to resell the products to make a profit until it creates a picture of chaos. People who love art toys Considered to be a group of people with high purchasing power. Even though the trend may fade away But people who really like them will continue to buy and keep. In addition to being a collectible item It is also an investment in another form. Personally, I think that the art toy trend It can survive on its own. and will definitely remain in Thailand for a long time.
Source: Thai News Agency