Minister of Tourism Giving a policy to promote tourism in the Indian market, along with TAT presenting 5 issues to unlock the Indian market. Hoping to accelerate the growth of Indian tourist travel by 2 million people in 2024.
Today (21 February 2024 at 10:00 a.m.) at the Megu Room, Leela Palace Hotel, a meeting was held to follow up on the tourism situation. Operational plan and market promotion projects Indian tourists in 2024 before participating in SATTE 2024 with Ms. Sudawan Wang Suphakit Koson Minister of Tourism and Sports Chairing the meeting, Mr. Chote Trachu, Chairman of the TAT Board of Directors, Mrs. Woranuch Phuim, TAT Director, and Ms. Thapanee Kiatpaiboon Governor of the Tourism Authority of Thailand along with TAT executives attended the meeting
The Minister of Culture gave policies and directions for promoting the Indian market to the meeting as follows:
Extend the days of stay and increase travel expenses of Indian tourists in Thailand even more.
Promote activities (Event Marketing) suc
h as the Songkran festival. which the government has given great importance to
Push for filming Indian films in Thailand
Promoting and promoting travel in secondary cities in Thailand
Encourage 365 days of travel
TAT has reported the overall Indian market situation and the direction that will drive the Indian market. and present projects/activities and marketing strategies that will be implemented for the project in 2024, as well as at the end of the meeting He summarized the plans and directions for driving the Indian market. There are issues that need support and will be pushed forward by the government such as:
Extension of visa exemption That will end on 10 May 2024.
Extending tourist visas from 6 months to 2 years
Indian Tourist Facilitation for First Time Travelers
Unlocking seat capacity according to the aviation agreement between Thailand and India
Consideration of approval to increase the frequency of flights from Air India. Route from Mumbai-Bangkok From one flight per day to two flights pe
r day
TAT expects that if these 5 issues are unlocked, it will be an important opportunity to drive Indian tourists to Thailand to reach 2 million in 2024.
The Indian market is considered an important market and a good opportunity for tourism in Thailand. Both the world’s largest population (1.437 billion people), the GDP growth rate in 2024 that is expected to grow as high as 7.3 percent, the Indian population with an annual income of more than 30 million US dollars. will increase and number close to 20,000. The growth of the Indian aviation industry is likely to be one of the largest aviation markets in the world. or even the economic growth rate of India that will move up to 3rd in the world in 2027.
Source: Thai News Agency